Hello guys,
Iam glad to inform you all that i have started a physiotherapy unit of my own called Pioneer Physio Care at Hyderabad.
I expect best wishes from you all.
Guys,i want tips,suggestions and advices from u all regarding marketing,a proper way to approach docs for references and get a good name in the area.
Expecting ur helpful replies!
Thnks,
Shabnam.

congrats for the new step....

i guess approaching docs has to be very diplomatic in nature...cos many will be expecting a percentage of their references i guess... the best marketing is by word of mouth if it near your area of stay.....happy patients give happy references.

Thnks Ajin,u r rite,HAPPY PATIENTS GIVE HAPPY REFERENCES...inshallah,i hope to see improvement this way!

Good luck Shabnam!
I woudl suggest u have a brochure ready, pamphlets along with newspapers, an advertisment on hte local medical journal which has hte maximal reach among the Dr's.
Seein Dr for referals doesnt sound good. i feel u shoudl go ahead and provide results with u'r patients more since u already does have patients with Dr whom u r associated with.
If u'r speciality is women's health itself i guess u;r advertisements shoudl anounce certain specific treatment u can provide for those particular target group in a big way such that patients feel that u have something new to offer for those nagging problems related to preg which most of them have.
U'rself and the clinic shoudl relfect what u advertise. A neat and trendy clinic shoudl garner more attention than a regular one. Stack up lot of informative posters on hte walls.
Also device a small plan benefitting the customers such that it makes htem regular for the treatment also that makes them feel there is somthing new around with U such they they themselves might be good advertisers.
I hope more sugestions will come up here for u Shabnam.

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Hi Robin,thnks for wishing me a gd luck and for the suggestions:-)these are all very wise and would be effective also.

Goodluck with the venture Shabnam,

Most things already said by Ajin and Robin. "Happy patients give happy referrals". Here's just a few cents from me.

Don't under estimate internet/socialmedia marketting, which could be freely availed (Ofcourse you'll have to pay your internet bills ).

• Do make an institution/business marking (Location & Contact details) in google maps/google local business - http://www.google.com/local/add/analyticsSplashPage?hl=en-US&gl=IN   
  
• Do make an institution page in facebook (Address & contact numbers, email) - http://www.facebook.com/advertising/?pages
• Do make use of the orkut promotions (again with Address & contact numbers, email) if you already have an orkut account - http://en.blog.orkut.com/2009/08/orkut-promote-free-tool-to-help-you.html
  

• Never take down the need for a good Logo (I can be of help if needed)
• Keep yourself aware of the legal and ethical aspects/issues of practice.
• Know your competitors - atleast their cost & strengths.

wow arun!thts y Pb is my fav.any sort of help at any time!
I would strt working out now itself on all this.
i have choosen few logos,bt pretty confused to select one.i would forward few to you n tell me whch one would be better and forward me if u have any.

great tips Arun!

The best thing one can do here is to share the piece of informative wealth one posses with others, and the next best thing is to let your friends also know about PB.Org.

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kindrob
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